MAKE-GOOD
\mˌe͡ɪkɡˈʊd], \mˌeɪkɡˈʊd], \m_ˌeɪ_k_ɡ_ˈʊ_d]\
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Rerunning the corrected ad or correctly timed commercial as a promise to 'make an error good' by a medium. Newspaper, magazine, radio or TV station as an advertising medium gives an advertiser a rerun credit' to correct an error in the original composition as composed by the medium, or an ad placement, or commercial timing.
By Henry Campbell Black
Word of the day
dust storm
- a windstorm that lifts up clouds of dust or sand a windstorm that lifts up clouds dust or sand; "it was the kind of duster not experienced in years"