GRAVURE PRINTING
\ɡɹˈavjʊ͡ə pɹˈɪntɪŋ], \ɡɹˈavjʊə pɹˈɪntɪŋ], \ɡ_ɹ_ˈa_v_j_ʊə p_ɹ_ˈɪ_n_t_ɪ_ŋ]\
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Process of etching a printable onto the printing plate. Contrast to letterpress and flexographic printing. The printing ink transfers directly to the paper. Contrast this to offset printing. Typically used in long runs of high-quality, multicolor printing. Known also as photogravure printing, primarily for reproducing photographs.
By Henry Campbell Black
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