GEOGRAPHIC SEGMENTATION
\d͡ʒˌɪəɡɹˈafɪk sˌɛɡməntˈe͡ɪʃən], \dʒˌɪəɡɹˈafɪk sˌɛɡməntˈeɪʃən], \dʒ_ˌɪ__ə_ɡ_ɹ_ˈa_f_ɪ_k s_ˌɛ_ɡ_m_ə_n_t_ˈeɪ_ʃ_ə_n]\
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Separation of geographic areas into marketing / advertising areas. Occurs after analyzing collected information in the physical location of the customer or other data source. Companies marketing products and services want to know where their products sell well and poorly to adjust advertising and sales efforts according to planned tactics and strategy. Also refer to demographic segmentation.
By Henry Campbell Black
Word of the day
Dopamine Acetyltransferase
- An enzyme that catalyzes the of groups from acetyl-CoA to arylamines. They have wide specificity for aromatic amines, particularly serotonin, and can also catalyze acetyl transfer between arylamines without CoA. EC 2.3.1.5.