ADOPTER CATEGORIES
\ɐdˈɒptə kˈatɪɡəɹɪz], \ɐdˈɒptə kˈatɪɡəɹɪz], \ɐ_d_ˈɒ_p_t_ə k_ˈa_t_ɪ_ɡ_ə_ɹ_ɪ_z]\
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The five types of customers based on willingness to try a new product offered by a company. The types are innovators, early adopters, early majority, late majority, and laggards. The first mentioned is most ready and the last the least ready to try a new
By Henry Campbell Black
Nearby Words
- adopted
- adopted child
- adoptedly
- adoptee
- adopter
- ADOPTER CATEGORIES
- adoptianism
- adopting
- adoption
- adoption and legitimation
- adoptionist