QUALITATIVE DATA
\kwˈɒlɪtˌe͡ɪtɪv dˈe͡ɪtə], \kwˈɒlɪtˌeɪtɪv dˈeɪtə], \k_w_ˈɒ_l_ɪ_t_ˌeɪ_t_ɪ_v d_ˈeɪ_t_ə]\
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Data that is used to describe a product but not define its characteristics. Non- measurable data that does not include any weight or dimensions. It is information that has been collected about the reputataion of a product and how it is then perceived by the public.
By Henry Campbell Black
Word of the day
dust storm
- a windstorm that lifts up clouds of dust or sand a windstorm that lifts up clouds dust or sand; "it was the kind of duster not experienced in years"