BRAND DEVELOPMENT INDEX (BDI)
\bɹˈand dɪvˈɛləpmənt ˈɪndɛks bˌiːdˌiːˈa͡ɪ], \bɹˈand dɪvˈɛləpmənt ˈɪndɛks bˌiːdˌiːˈaɪ], \b_ɹ_ˈa_n_d d_ɪ_v_ˈɛ_l_ə_p_m_ə_n_t ˈɪ_n_d_ɛ_k_s__ b_ˌiː_d_ˌiː__ˈaɪ]\
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Brand Development Index or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 - 50 year olds). It is a measure of the relative sales strength of a given brand in a specific market area.
By Henry Campbell Black
Word of the day
basidiomycota
- comprises fungi bearing the spores on basidium: Gasteromycetes (puffballs); Tiliomycetes (comprising orders Ustilaginales (smuts) and Uredinales (rusts)); Hymenomycetes (mushrooms; toadstools; agarics; bracket fungi); in some classification systems considered a division of kingdom comprises fungi bearing spores on a basidium; includes Gasteromycetes (puffballs) Tiliomycetes comprising the orders Ustilaginales (smuts) and Uredinales (rusts) Hymenomycetes (mushrooms, toadstools, agarics bracket fungi).
Nearby Words
- brand
- brand association
- brand awareness
- brand bath
- brand building
- BRAND DEVELOPMENT INDEX (BDI)
- brand family
- brand goose
- brand harvesting
- brand identity
- brand image